How to Attract More Prospects that will stick around!

 

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What business can survive without customers? How do you keep them coming? When your traditional marketing stops working, it's time to try something new. If you are not familiar with Attraction Marketing, you need to learn what your competitors already know.

What is Attraction Marketing?

There are many facets to Attraction Marketing.  You, yourself as a brand can be 'attractive' to your customers.  This is a must for network marketers. When you're recruiting for your business you want  customers to be attracted to you because you are the 'type' of person that they admire or want to emulate. Maybe you are successful, wealthy, or admired?  It's your 'character' that's appealing.

For customers joining a network marketing group, they have to see desirable results.  What will joining the group get them?  They focus on 'you', your status, position, lifestyle..etc. That's what they really want.  Yeah, product is important too...but not as much.  In truth, MLM companies are focused on lifestyle and earnings with a good product that gets them there.  The true desire is the lifestyle. 

On the other hand, for a business service or product 'alone', there has to be a value, or desired result that the customer wants. Products and Brands are presented in a way to attract customers by their features or desired results.  When you know what your audience is looking for, you can incorporate a strategy to attract them to your brand or offering.  Let them see the results they will get, whether it's more time, less hassle, better body.... show them what the end result is.  Not just a product this is 'great' but a product that makes their life easier, better, enriched.

Now that you know a little about what it is, you need to know who you are attracting.  Before you begin any process to attract customers, you first have to understand who your customer is.  The right customer will have a need or desire for your product or service. 

If you have an Ad that gets seen by thousands of people, but none of those people are in the market for your product, you just wasted a lot of Advertising money and time.  The point I want to make here is that it doesn't matter how many people see your offer, if they are not in the market for it, you will fail.   Think of it this way, Would you try and sell diapers to people without kids? 

Knowing your customer is half the battle.  The other half is knowing where to find them.  With a little (or a lot) of research, you get your ad in front of people who actually have a desire, or better yet, are actively looking for your product or service.  

(Hint: This is the best focus - People that are 'in the market' for your products or service. Getting in front of 'buyers'  can drastically increase conversions while reducing your cost per lead. Nothing beats combining Attraction Marketing with 'inMarket' buyers!)

Attraction Marketing consists of the following:

• Knowing your target audience
• Learning their struggles and desires
• Creating compelling content (tied to their struggles and desires)
• Choosing the right marketing channel to connect with your prospects
• Implementing your marketing strategy

Learn to attract prospects for network marketing...

In Tyson Zahner's post '5 Secrets to Effortlessly Attract More Prospects' you'll discover some great strategies to become more 'attractive' to your customers.  It all begins with your personal character and how customers are drawn to you instead of being turned off. This works extremely well for consulting or network marketing companies where customers need to feel comfortable before taking the next step.  You can read the full post here.  Similar strategies work with services and products, the focus just moves to the attractive or desired results of the product rather than the Network Marketers brand.  
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If you want to dig deeper on How Attraction Marketing Works, check out the post by Ferny Ceballos.  It's the complete roadmap to building a brand with Attraction Marketing.  Learn how you can create an unfair advantage and quickly grow a following of loyal fans who will help build your brand.  Read more from Ferny here.  

How do you get them to stick around? 

So, you 'attracted' your prospects and even turned some of them into customers, now what?  Don't drop the ball there.  A satisfied customer is your best friend for more than one reason, so you want them to stick around. 

1. They can buy from you again.  They already know and like your product, so it's much easier to sell to them again. 
2. A customer that has a good experience with your product is more likely to share it with friends for referral customers.
   
3. A happy customer that posts good reviews give you a better search ranking.
4. Learning more about your current customers can help you learn other places to find similar customers and also develop ideas for new products. 

Think of a customer as a friend.  They trusted you enough to buy from you and now you want to nurture that new relationship.  Thank them for the purchase and continue to give them something of value.  Encourage them to sign up for updates or a newsletter where you continue to provide valuable insight into whatever your product/niche revolves around. 

There are a lot of ways to give value with a little investment of time. Send them coupons or special offers for past customers.  Provide tips and insights that are helpful.  The sky's the limit, be creative, just be sure to keep in touch and share something worthwhile.  You earn their respect and even customer loyalty.  And don't forget to ask for referrals.  Invite them to review your site and ask them to share posts.   

Now get your detective skills working and define your customer.